Salesforce has appointed Nick Christodoulou as area vice-president of sales for Africa.
Christodoulou will spearhead Salesforce’s sales strategy and revenue growth across sub-Saharan Africa, working closely with customers and partners to accelerate adoption of AI-powered solutions across the Salesforce platform.
He will work in close partnership with Linda Saunders, Salesforce country manager and senior director of solution engineering for Africa, to support customers as they navigate the shift towards the Agentic Enterprise.
“I am excited to join Salesforce at a time when African businesses are rethinking how work gets done,” says Christodoulou. “The continent is on the brink of a digital labour shift.
“With the rise of agentic AI and platforms like Agentforce, organisations have an opportunity to leapfrog traditional transformation paths and move directly into a future where AI agents work alongside people to boost productivity, innovation, and economic growth.”
Saunders adds: “Nick’s appointment confirms our confidence in the African market. His proven results-focused leadership will be vital in scaling our operations and reinforcing Salesforce’s commitment to digital transformation across the continent. Together we will help our customers unlock their potential with the Salesforce platform.”