The global smart TV market is expected to reach $673,47-billion by 2033 – a CAGR of 13,9% from 2026 to 2033 – according to a new report by Grand View Research.
The rise in use of OTT applications and services for streaming latest TV content on smart televisions as a result of wide availability of high-speed Internet such as 4G, broadband Internet, and 5G is driving the viewing experience for users globally and driving market growth.
Moreover, the rising demand for digital entertainment provides content producers significant opportunities to offer their content to users via over-the-top (OTT) services such as Amazon Prime, Netflix, Disney Hotstar, and more on smart TVs. For example, in 2021 in India – as per a report by Mudra Institute of Communications – there were around 29-million paid subscribers on OTT platforms. These factors are anticipated to contribute to market growth during the forecast period too.
Furthermore, the demand for 4K smart TVs has increased since they offer better picture quality as well as sound compared to lower resolution TVs. Customers’ viewing experience is enhanced by high-resolution smart TVs which, in turn, is driving the demand for smart full HD and 4K UHD TVs globally. The rapidly growing content library on OTT platforms is positively driving the growth of the smart TV market. For instance, as of October 2022, Netflix had around 17 300 movies and TV shows globally.
The Asia Pacific region accounted for the largest market revenue in 2024 and is expected to dominate the smart TV market over the forecast period.
As per the India Brand Equity Foundation (IBEF), smart TV sales in India increased by 65% year-on-year in the second quarter of 2021 owing to rising expansion activities implemented by original equipment manufacturers (OEMs) for their smart TV portfolios.
Moreover, China accounted for a significant market share in 2024 as a result of increasing disposable income and the rising standard of living. Competitive production pricing, easy accessibility of skilled labour in addition to the presence of emerging market leaders have enabled China to account for a majority of market share in Asia Pacific region.
Additional highlights from the report include:
- The increasing integration of streaming services, Internet connectivity, and entertainment features is significantly driving smart TV market growth.
- The Android TVs segment accounted for the largest market share of over 43% in 2025 driven by the open ecosystem, compatibility with various applications, and user-friendly interface.
- The Roku segment is expected to register the fastest CAGR of 14,4% from 2026 to 2033. The growth is driven by Roku’s focus on delivering a simplified, user-friendly interface that enhances accessibility for a wide consumer base.
- The 4K Ultra High Definition (UHD) segment accounted for the largest market share in 2025. The increasing demand for high-resolution displays that deliver clearer and more immersive viewing experiences is fueling market growth.
- The 46- to 55-inch segment accounted for the largest market share in 2025. This size range is popular among consumers looking for a large screen that fits comfortably in both small and medium-sized rooms.
- The online segment accounted for the largest market share in 2025 owing to the convenience and variety available through e-commerce platforms.
- The LED technology segment dominates the smart TV market in 2025 owing to its energy efficiency, brightness, and affordability.
- The smart TV market in Asia Pacific accounted for the largest revenue share of over 40% in 2025. The Asia Pacific smart TV market is expected to grow at the fastest CAGR of over 16% from 2026 to 2033.