Home appliance brand Haier officially launched in South Africa this month.
Haier South Africa’s GM, Xinliang Sun, says the company is committed to delivering innovative products and solutions to enable better living for users worldwide, while supporting sustainable industrial development in collaboration with ecological partners.
South Africa represents a strategically important market within Haier’s global expansion, driven by ongoing urban development, increasing household electrification, and a growing demand for energy-efficient and reliable home appliances.
As consumer preferences continue to shift toward smarter living solutions and higher-quality home experiences, expectations for product performance, sustainability, and after-sales service are rising across the market.
By leveraging its global innovation capabilities together with localised products and service systems, Haier aims to contribute to improved living standards while supporting the modernisation of household lifestyles nationwide.
Haier’s initial product range in South Africa will be available through major retail partners and includes:
- Smart inverter refrigerators, offering efficient cooling performance, smart diagnostics, and modern design.
- High-efficiency washing machines, designed to save water, protect fabrics, and operate with ultra-low noise.
- Smart air conditioners, featuring intelligent climate control, air purification, and whisper-quiet performance.
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In addition to its product portfolio, Haier has established a comprehensive after-sales service ecosystem in South Africa to ensure long-term customer confidence and satisfaction. This includes a national service network, authorised installers in major metropolitan areas, a 48-hour response target, comprehensive spare-parts availability, and extended warranty options.