Hayo has expanded its footprint in Francophone Africa with on-the-ground presence in Senegal, joining its existing presence in Niger, Liberia, Ghana and Cameroon.
Hayo has hired Abdoulaye Dabo, senior partnership and strategy manager, to support French-speaking markets in West Africa.
“There is huge opportunity across Francophone markets in Africa right now, and Hayo has the deep technical capability and localised knowledge to help our customers capture it,” says Abdoulaye Dabo. “I’m incredibly excited to lead Hayo’s expansion within these dynamic markets, with a focus on building long-term partnerships and driving digital growth in Senegal, Côte d’Ivoire, and the wider region.”
More than 60% of the world’s daily French speakers now live in Africa, and this is expected to rise to nearly 85% by 2050 according to the International Organisation of the Francophonie (OIF).
“West Africa contains a number of priority Francophone markets for Hayo, and having the right leader on the ground is crucial for supporting our customers in this region,” says Feraz Ahmed, CEO of Hayo. “Abdoulaye brings a wealth of local expertise to Hayo, and we’re thrilled to have him on board to enhance our strategy and support for service providers, enterprises and governments in Senegal and other key markets.”