Meridian Realty has launched Reimagine, a feature on its website that allows prospective buyers to instantly restyle property images and explore different design possibilities before visiting the home.
According to Antonie Goosen, principal and founder of Meridian Realty, the technology reflects a broader evolution in how buyers engage with property.
“Buying a home is as much an emotional decision as it is a financial one,” says Goosen. “This technology allows buyers to move beyond what they see today and explore what a property could become for them. It makes the experience far more personal and far more engaging.”
The Reimagine feature is powered by Roomvo, an AI-powered room visualisation tool that allows buyers to reimagine flooring, wall colours, and finishes directly within a listing photo, without leaving the Meridian Realty website. Listings using Roomvo’s technology see up to 2× more time-on-page, and up to 170% higher conversion from online interest to in-person showings.
“Meridian Realty understood something that most agencies are still figuring out, buyers don’t just want to see a home, they want to picture themselves in it. That’s exactly what Roomvo makes possible, and we’re glad to be part of how Meridian is bringing that experience to South African buyers,” says Pawel Rajszel, CEO of Roomvo.
Instead of relying purely on imagination, buyers can now interact with a property in real time, experimenting with different styles that reflect their own preferences.
“One of the biggest challenges in property is that many buyers struggle to visualise potential,” says Goosen. “A space may feel dated or empty, but with the right changes it can be completely transformed. This tool helps bridge that gap instantly.”