The large format peripherals (LFPs) market in Central and Eastern Europe, the Middle East, and Africa (CEMA) experienced a slight decline of 0,91% year-on year in 2012 in terms of shipment volumes, dropping to 37 184 units valued at over $333-million, according to International Data Corporation (IDC).
Despite the overall decline, LFPs dedicated to technical printing such as architectural, engineering, and construction (AEC) blueprints increased by around 6% year-on-year in the CEMA region.
The growth was driven by construction demand from the public and private sectors. Graphical printing devices declined in both volume and value, primarily due to lower demand from the advertising sector, prolonged replacement cycles, and high LFP prices inhibiting wider penetration.
Aqueous ink type devices represented over 80% of the LFP market’s volume in the CEMA region in 2012. Although their share is expected to decline slightly, they will retain their dominance in the coming years. However, advanced ink type devices, such as UV or latex, are expected to increase their market share.
IDC expects the overall CEMA LFP market to grow by around 4% in 2013, driven by increased demand for technical printing in the construction sector, while the graphical printing market is expected to remain flat.
“Only innovative technologies with new application options and cost-effective devices can succeed in the current market environment,” says David Mühlbach, a research analyst at IDC CEMA.
“Although shipments have been slowing over the past year, a recovery is expected in the near future.”
Despite experiencing a small year-on-year decline in the number of units shipped, HP remained the overall market leader in the CEMA region with 55,3% share in 2012. The vendor dominated in its traditional area, the technical market, with 65,5% market share. It also retained second position in the graphical market.
Epson retained second place in the overall LFP market with 14,7% market share, but continued to lead the graphic application market with 36,8% share.
Canon ranked third with 12,3% market share, recording steep growth of 32,5% in the technical printing segment.