Esquire Technologies has spent an additional R1-million on the ongoing development of its world-first virtual reseller network (VRN), taking its investment to R9-million in the past 18 months.
Esquire’s CEO Mahomed Cassim says that a total of 400 Esquire resellers have now signed up as VRN users, with the company hoping to reach the 1 500 mark “sometime during 2014”.
“The beauty of our VRN is that now, each one of the 400 users who are connected to the Esquire VRN, can function as fully-fledged online businesses. It is not just like having a Web site – this is e-commerce business.”
Cassim explains that VRN-linked resellers have immediate online access to the entire Esquire stockholding, and can place orders on-line at any time of the day or night.
“The VRN is a world first in the technology space,” he says. “There is no other distributor in the world who has offered this service to its reseller base – a service that fundamentally not only enables them to trade on-line with Esquire, but turns them into fully-fledged e-commerce businesses.”
With the VRN, Esquire’s resellers do not have to invest in stock, while Esquire’s stockholding is updated directly to the reseller’s Web site at regular intervals – often as regularly as every three minutes.
Esquire has also introduced more than 500 new products to VRN sites, including lifestyle and more gaming products.
“Over the next 12 months our strategy is to make these VRN sites premium e-commerce sites with international brands. We already have huge interest from international vendors who have expressed an interest to come on board to have their products listed – and have them available to these sites.
“We are also busy in discussions to add a full range of software for consumer and corporate over the next two months,” Cassim says.