The youth of South Africa have again voted BlackBerry as the “Coolest Brand Overall” in the Sunday Times Generation Next 2013 Brand Survey Awards.
Young voters also named BlackBerry the “Coolest Cell Phone”, and BBM as the “Coolest Cell Phone App” for the third year running.
The results of the ninth annual Generation Next Brand Survey Awards were announced on 30 May.
Alexandra Zagury, MD: South and southern Africa at BlackBerry, says: “We are delighted that BlackBerry is the coolest brand for the third year in a row and sincerely thank our young fans for their loyalty and support.
“Smartphones are a lifestyle choice in the youth market, so BlackBerry focusses on designing cool and stylish handhelds that are also packed with excellent features that keep young people engaged and connected, such as BlackBerry Messenger (BBM), social networking and plenty of apps.
“Success in the youth market is not about selling products, it’s about sincere engagement with your audience. Young people want a relationship with the brands that they love and BlackBerry gives South Africa’s mobile and hyper-connected youth the tools to communicate and co-create with the world around them,” she concludes.
Young voters also named BlackBerry the “Coolest Cell Phone”, and BBM as the “Coolest Cell Phone App” for the third year running.
The results of the ninth annual Generation Next Brand Survey Awards were announced on 30 May.
Alexandra Zagury, MD: South and southern Africa at BlackBerry, says: “We are delighted that BlackBerry is the coolest brand for the third year in a row and sincerely thank our young fans for their loyalty and support.
“Smartphones are a lifestyle choice in the youth market, so BlackBerry focusses on designing cool and stylish handhelds that are also packed with excellent features that keep young people engaged and connected, such as BlackBerry Messenger (BBM), social networking and plenty of apps.
“Success in the youth market is not about selling products, it’s about sincere engagement with your audience. Young people want a relationship with the brands that they love and BlackBerry gives South Africa’s mobile and hyper-connected youth the tools to communicate and co-create with the world around them,” she concludes.