HP Discover, Las Vegas – Continuing its quest to nurture one of the strongest channels in the IT industry, HP has launched a new partner programme aimed at its printer resellers.

Pradeep Jotwani, senior VP, Laser Jet Enterprise Solutions at HP, says the HP Managed Print Specialist programme will provide cloud-based tools and sales options that help qualified partners control the managed print services (MPS) selling process and retain direct contract ownership without having to make a substantial investment in new infrastructure.

“The digitised office creates a dynamic that requires organisations to more effectively manage, access and print information,” Jotwani says. “Our customers and partners recognise that mobile devices, print services and printers play a key role in transforming the digital landscape.
“With these new cloud-based solutions, HP will help drive a higher level of productivity in the office or on the go,” he adds.

Jotwani says that as part of the new programme, the HP Express Decision Portal provides partners with a platform for creating proposals and for quote generation, as well as client invoicing, reporting, monitoring and account management.

This cloud-based application connects customers, partners and HP support, acting as a single portal for services, supplies and maintenance for a range of multivendor printers and multifunction printers (MFPs).

He adds that the HP Bundled Page pricing includes supplies, services and parts for resale to customers in an MPS contract. This establishes a stable cost structure through which channel partners can price competitively.

“These are exciting times and our business is doing well,” Jotwani says. “Printers are the on-ramps and off-ramps of this fast-changing world and we’re continually innovating products to increase the productivity of our customers. We’re in a strong space, we’re moving forward, and we’re looking to the future.”