As the market for tablets and smartphones begins to mature, FNB notes that customers are placing equal focus on the latest technology and lowest cost of use, with access to affordable data becoming a strong driver in the market.
“Since being the first to launch the innovative smartphone and tablet offer in October 2011, FNB has sold more than 175 000 devices. We have now added more options for clients – enabling clients to choose a cost-effective package (consisting of top end devices and free value adds), most suited to customers’ needs,” says Kartik Mistry, head of smart devices at FNB’s Core Banking Solutions.
“Smart devices are now an integral part of our daily lives; customers want the latest gadgets but don’t want a dent in their pocket. The next logical step is to give clients the freedom to choose packages best suited to their lifestyles,” says Mistry.
Customers who switch to FNB can choose from a wide range of already discounted smartphones, tablets or laptops and then select a package, which offers deals on airtime or data.
Existing customers will also see voice and data benefits flowing from their eBucks rewards tier/level – the higher the tier or level, the better the benefit.
Existing FNB Personal Cheque Account clients already get access to uncapped ADSL data and existing clients who take up a smart device can get access to 3G data (up to 500Mb). Existing clients can also receive a rebate on 200 minutes talk-time. The rebate is based on their eBucks rewards tier/level on the eBucks Reward Programme.