LG Electronics is hoping to change the dynamics of the current TV market, capitalising on their early leadership in OLED TV technology and manufacturing.

The company’s president and CEO, Hyun-hwoi Ha, plans to expand the company’s Ultra HD TV and Smart TV offerings with a wider range of products.

“It has been widely predicted that 2014 will be the year that the OLED TV market will finally take off. With a solid foundation of R&D and the establishment of advanced manufacturing facilities in strategic countries around the globe, we are confident that LG can and will drive the market for OLED TVs going forward,” says Ha.

“This year will also see the launch of outstanding new Ultra HD TVs and Smart TVs from LG, highlighted by our new webOS platform which will demonstrate how truly smart a smart TV can be.”

With the introduction of its Flexible OLED TV, LG now offers the full range of devices: flat; curved; and now flexible.

The company has established a global OLED TV manufacturing network with facilities located in key regions around the world. Production is already underway at LG’s newly constructed plants in Brazil, China, Poland and Thailand and it commences to operate in Mexico this year.

LG is looking to drive the Ultra HD TV market with a line-up of models ranging in size from a 49-inches to 105-inches.

Launching this year, LG’s webOS platform will introduce consumers to a convenient smart TV user experience yet.