Country Meat, a leading wholesale family butcher and delicatessen in South Africa, has implemented an in-store product labelling solution from global information technology services company Episys, to improve the customer experience and ensure shoppers have the information they require at the point of need.
Thanks to a cloud based system, Country Meat is able to roll out consistent and engaging labelling in all its stores in the region.
A recent study commissioned by the Soil Association found that 83% of UK consumers want clear information on how their food is produced, a message that is relevant around the world and is an issue Country Meat feels passionately about. Thanks to the Episys labelling system, customers in store can now get all the information they need about the products they are buying from source to store.
As a family run business close to local communities, Country Meat is also keen to pass on discounts from the supply chain to its customers and the flexibility and agility of the Episys system enables this.
Albert Louw, CEO of Country Meat, says: “We can buy the Episys solution from HoldiT at a one off price and receive continuous system updates while still maintaining control of our existing infrastructure. We are able to rapidly deploy specific marketing campaigns in store which are both cost effective and complement the brand.
“It’s important that Episys and HoldiT support our company ethos by providing our customers with the right product information and help them make informed choices about their family shopping, especially if they have specific dietary requirements.
“As a business established for over 30 years, we have worked hard to establish trust with our customer base and the Episys labelling solution is helping us maintain shopper loyalty by giving them confidence in our supply chain and importantly what they’re buying.”
Derek Buchanan, CEO of Episys, says: “We are delighted to be working with Country Meat as we share their passion for providing customers with the right level of product information when they need it. By working with our partner, HoldiT, and thanks to cloud computing, Country Meat is able to build on its years of excellent customer service through consistent labelling across its store estate.”