Mascor, a group of franchised motor and agricultural equipment dealers, has recently partnered with Nashua to streamline how it provides support to its dealerships whilst improving the reliability of its printers, saving time and reducing costs.
Mascor has 11 dealerships spread over a large part of eastern South Africa, with its headquarters in Greytown, KwaZulu-Natal. With an IT staff of only two, the company struggled to support its printers, fix issues and manage consumables, and any problems resulted in long drives to the dealerships for the technicians.

To overcome these challenges, Mascor decided to look for a new printing supplier that could provide support to all of its sites. After reviewing solutions from various competitors, Mascor chose a solution including HP and Nashua printers and multi-function printers (MFPs), all supplied by Nashua.

“We don’t have any IT staff at our branches, and this is one of the big reasons we chose Nashua,” says Vishen Naicker, IT manager at Mascor. “They have a large footprint and can access our remote locations quicker. Also, reliability is a key issue, because we have devices doing frontline tasks such as invoicing that cannot afford to be down for more than a day.”

Not only has Nashua’s service provided onsite support but their ProAct fleet management software enables Mascor to manage its printers and MFP’s remotely. ProAct notifies Nashua automatically if there are any problems or low consumable levels and allows issues to be resolved quickly.

“The ProAct software saves us time and money and ensures we always have toner,” says Naicker. “Everything is accessed over the network from our head office, and we can immediately see if there are any faults – we can log in remotely and check the status of every single printer.”

Mascor is billed per page and requires an accurate meter reading of its copy output and according to Naicker, the time to compile readings has been cut down from a whole day each month to just 30 minutes with ProAct, plus the readings are now more precise.

“Overall, the reliability and fault resolution has improved tremendously with Nashua and we have experienced a massive cut of 40% spending on consumables,” says Naicker.

“We are all about our customer relationships, seeing what we can do for our clients and what service we can offer that makes their life easier,” says Nashua Sales team and specialist advisor, JP Du Toit. “We provide a consultative, expert service to Mascor that includes daily and weekly checks that everything is running smoothly. A quarterly meeting enables issues to be discussed, and changes and future plans to be reviewed.”

Mascor is committed to the highest quality service and workmanship making it a good fit with Nashua that is enabling the company to focus on what it does best and remain an industry leader in the automotive sector.