Enbu Consulting, the leading Dublin-based specialist in CRM software, has finalised an OEM agreement with Sage ERP Africa, with the scope of the agreement also including the Middle East.

In force since late January, the agreement is worth an estimated €500 000 to Enbu over the coming five years, and will create an expected six jobs during that same period.

The move means that Enbu will be exclusive providers of the Sage ERP X3 Integration Solution for Sage CRM, covered by the agreement. This deal came about after Enbu showcased the Solution at a number of international conferences and events, resulting in strong interest from Sage ERP Africa.

The OEM agreement represents a further strengthening of the relationship between Enbu and Sage – Enbu is already a leading global authority on Sage CRM and part of the Sage Global CRM Programme.

“We’re delighted to cement our relationship with Sage even further. We’ve worked with Sage CRM from the very beginning and we boast an unparalleled level of familiarity with Sage CRM, and how it can impact across an ever-widening range of business practices,” says Enbu Consulting’s MD, Fran Meggs.

“We see this announcement as further proof of our ability to perform on the global stage, and are already extremely active across all five continents.”

“We’re delighted to be partnering with Enbu as we believe them to be a world-class player in the area of CRM. This Sage ERP €X3 Integration Solution for Sage CRM, represents a huge opportunity for us to grow our attachment rate in South Africa,” says senior VP of sales, Keith Fenner, responding on behalf of Sage ERP Africa.

Sage ERP Africa is headquartered in Johannesburg, and provides business software, services and support to small and medium sized businesses. With a heritage in the SME market, the company also has the experience and expertise to deal with the requirements of specific industries and larger organisations.

Core solutions cover accounting, ERP, payroll and HR, business intelligence, customer relationship management and retail software solutions to small, medium and larger sized companies.