Kyocera Document Solutions South Africa and The Sharks rugby team have joined forces again for the 2015 rugby season. Kyocera will be continuing with The Sharks as associate sponsor with their #wegotyourbacks campaign.
Kyocera’s 2014 sponsorship, which has been shortlisted as a Best New Sponsorship candidate for the Discovery Sport Industry Awards 2015, resulted in substantial brand recognition for Kyocera as a major and sought-after player within the Office Automation, printing and Managed Document Solutions sector.
The 2014 #wegotyourbacks campaign included online, on-field and in the office communication and targeted rugby sport spectators, businesses and channel partners who sell Kyocera products. Kyocera expanded their marketing mix to incorporate social media throughout the campaign to continue engaging with spectators of the sport, fans of the team and businesses alike through regular communication and competitions.
The Kyocera logo will remain on the back of The Sharks rugby jerseys, appropriately symbolizing Kyocera’s #wegotyourbacks support. Kyocera will help improve the rugby team’s efficiency and processes both on and off the field as The Sharks have officially signed Kyocera as their Managed Document Solutions Provider.