Phone usage in Africa surprises
A survey of mobile phone usage in five African countries has delivered startling findings on the rise of Internet access via phones, the potential demise of Nokia and the continued appeal of BlackBerry. The Mobile Africa 2015 study, conducted by GeoPoll and World Wide Worx, surveyed 3 500 mobile phone users in five of Africa’s major markets – South Africa, Nigeria, Kenya, Ghana and Uganda. The most significant finding was that Internet browsing via phones now stands at 40% across these markets, with 51% of respondents in Ghana and 47% in Nigeria reporting that they use their phones to access the Internet. South Africa lags behind at 40%, and Kenya (34%) and Uganda (29%) are slowest on the uptake.
