How to do Black Friday better than the e-commerce giants

Black Friday shopping mania has been with Mzansi for over 10 years now, writes James Bayhack, sub-Saharan Africa director at CM.com. Online retail giant Takealot launched its first Black Friday sale in 2011, generating a turnover of R1-million. Seven years later,...

Retailers using AI should be aware of privacy and cybercrime issues

Artificial intelligence (AI) is being deployed to help shoppers make better choices, but retailers must be aware of their obligations under personal privacy and cyber crimes laws. By Wendy Tembedza, partner at Webber Wentzel The acceleration of the fourth industrial...

How retailers can retain customers amid a worldwide buying slump

Due to the pandemic, the global economic climate has remained unstable and volatile during the last two years. Global inflation is expected to increase by around 10%, and with supply chain disruptions and economic uncertainty on the rise, consumer purchasing power is...

How to drive long-term customer retention

The stats speak for themselves. Firstly, there has been a 169% increase in online purchases from new or low-frequency online shoppers. Secondly, more than 80% of consumers who increased their omnichannel digital usage during the pandemic expect to continue with these....

Bring the omnichannel B2C experience into the B2B retail space

The pandemic caused a rapid acceleration of digital channels across all spaces, and the retail sector is no different. By Andrew Dawson, MD of MACmobile However, while most of the focus has been on the customer-facing side, there is a lot of benefit that could be...

How to create an immersive digital shopping experience

While there is still a significant disconnect in South Africa between digital-savvy shoppers and those who make purchases in-store, the pandemic and lockdown conditions have narrowed the gap. That does not mean retailers can rest on their laurels when it comes to the...