Virtual reality for brands

Virtual reality (VR) has received a lot of airtime over the past few years. For retailers, in particular, the technology offers completely new ways to reach their audiences. But are we thinking about this in the right way? By Glenn Gillis, MD of Sea Monster VR is a...

Retailers can increase agility, operational efficiency

Retailers have always been at the forefront of each new wave of digital advancement, in an effort to accommodate the increase in both the number of customers and the ensuing volume of products and transactions. By Tony Nugent Executive, retail practice at Britehouse...

Digital disruption drives trends in physical retail décor

Canon deciphers the importance of the settings and ambiences of physical shops as they become more than just a buying space, an opportunity for the brand to build and maintain relationships with its customers. We know that customers are becoming more and more...

Transform the customer retail experience

Although the South African retail sphere is currently hindered by a slow economy and weak consumer confidence, technology is presenting opportunities to radically transform the customer experience and boost bottom line sales. Much of the opportunity lies in the...

How retailers can ensure a more profitable future

Pieter Engelbrecht, business unit manager at HPE Aruba, discusses how the high street can unlock the future of retail. It’s clear that the retail landscape is in a state of major transformation. Thanks to disruptive technologies and changing consumer behaviour,...