2014 mobile strategies for local retailers

Mobile marketing is near the top of everyone’s priority list right now, says wiGroup CEO Bevan Ducasse. But knowing you should be doing something is not the same as knowing what to do – and with the medium being so new, there are no clear best practice guidelines yet....

JD Group syncs servers with EnterpriseWorx

The JD Group has completed the installation of Conductor4SQL to synchronise databases across Microsoft SQL Express installations in 1 054 furniture retail stores. Developed by software solutions specialist, EnterpriseWorx, Conductor4SQL guarantees synchronisation and...

Retailers must focus on usability

It is the astute retailer who is putting the processes and enabling technology in place to turn usability into bottom-line benefits. “International companies are showing how the concept of usability can be applied to Web sites, maximising their potential to improve...

POS struggles to meet customer demands

Many retailers are still grappling with what has been dubbed “the era of the customer experience”, says Ian Steyn of Innervation. Companies have to find ways to serve their customers more efficiently, whilst offering an increasing number of diverse value-added...

Marketers require new, integrated approach

The poor performance of some of South Africa’s top retailers in recent weeks could mark a watershed moment for South African marketers. In order to stay relevant in the current challenging and volatile environments, marketing managers, particularly in the retail...

SA retailers must prepare for omni-channel

The growth of retail e-commerce continues unabated with global sales exceeding $1-trillion in 2012. The scale and the pace of change has been disruptive, allowing some early adopters to grow market share in lieu of those lagging in the adoption of on an online model,...