Marketers require new, integrated approach

The poor performance of some of South Africa’s top retailers in recent weeks could mark a watershed moment for South African marketers. In order to stay relevant in the current challenging and volatile environments, marketing managers, particularly in the retail...

SA retailers must prepare for omni-channel

The growth of retail e-commerce continues unabated with global sales exceeding $1-trillion in 2012. The scale and the pace of change has been disruptive, allowing some early adopters to grow market share in lieu of those lagging in the adoption of on an online model,...