CMOs should look beyond digital for differentiation

Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue growth, according to Gartner, In fact, marketing teams who implemented these skills were 11% more likely to report organisational revenue growth in 2021....

Regional displacement tracking scales up

More than 8-million people are internally displaced in Ukraine due to the war, and a further 6,5-million have fled to safety across international borders. In response, the International Organisation for Migration (IOM) is scaling up the use of its Displacement...

Government sector increasingly targeted by cybercriminals

Research based on the analysis of incidents reported to customers of Kaspersky Managed Detection and Response (MDR) has revealed that the share of critical incidents experienced by organisations increased from one-in-ten (9%) in 2020, to one-in-seven (14%) in 2021....

Marketing budgets on the increase

Marketing budgets have climbed to 9,5% of total company revenue in 2022, an increase from 6,4% in 2021, according to Gartner. But while marketing budgets are increasing this year, they still lag pre-pandemic spending levels. The annual Gartner 2022 CMO Spend and...

African entrepreneurs set for take-off

African business leaders are expecting the entrepreneurial spirit to take off across the continent over the next three years on the back of an improved environment for business and greater political stability, according to new research from World Mobile. The study...

Holistic care central in employee benefits post-pandemic

One of the key insights to come out of the 2022 Sanlam Benchmark Survey – an annual body of research into the state of retirement funds and retirees in South Africa – is the emergence of a new “currency” in South Africa: post-pandemic job...