PnP adds augmented reality to giveaway game

Pick n Pay is launching a giveaway campaign that uses augmented reality to bring characters handed out in-store to life. For every R150 spent at any Pick n Pay, users receive a pack of four collectible Super Animal cards that can be scanned, using Pick n Pay’s free...

MTN slashes fibre data bundle pricing

MTN has reduced the prices of its Supersonic fibre data bundles by 50%. Customers who sign up for an MTN Supersonic 24 month contract before 1 October 2016 will also receive free installation, a free router and bonus data bundles that are the equivalent of the bundle...

Social skills vital to succeed in business

According to research done by trade union Solidarity, nearly 60 000 South Africans have been retrenched over the past year, and it is believed that the actual number could be substantially higher. This has led to working environments becoming increasingly competitive...

Pokemon Go uses augmented reality

The mobile phone game Pokemon GO, which uses augmented reality to guide gamers to rewards, was launched last week and has already got gamers out into the streets to find hidden Pokemons. Although it is officially available only in the US, Australia and New Zealand,...
Penguins under climate threat

Penguins under climate threat

Climate has influenced the distribution patterns of Adélie penguins across Antarctica for millions of years. The geologic record tells us that as glaciers expanded and covered Adélie breeding habitats with ice, penguins in the region abandoned their colonies. When the...

CMOs now own the customer experience

The chief marketing officer (CMO) has taken control of the customer experience, according to the results of a global survey by Forrester and Heidrick & Struggles. The study was undertaken to better understand the evolving role of the CMO and what defines success...