Pick n Pay adds gamification to loyalty programme

Pick n Pay Smart Shopper has introduced “Smart Hopper’”, a game in its relaunched app which customers can play daily to win vouchers, helping them save even more. The gameplay involves customers navigating through several levels, reminiscent of classic arcade games,...
Avaya adds GenAI to CX

Avaya adds GenAI to CX

Avaya is demonstrating its vision for a future of customer and employee experiences powered by generative AI at Gitex Global, taking place this week in Dubai. The company is showing how what it dubs generative customer experience (CX) uses AI throughout the CX...

Telkom Business and YEP! add AI tools

Telkom Business is making artificial intelligence (AI) available to SMMEs, with users of its YEP! business portal for SMMEs now having access to tools for reputation management and social marketing. Each tool comes in a Standard (free) version, while the added...

Salesforce announces generative AI for CRM

Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every...

eBucks named the best in the world for use of technology

FNB’s free eBucks Rewards programme has been awarded for the Best Use of Technology and the regional loyalty champion of the year for Middle East and Africa, at the 2022 International Loyalty Awards ceremony held in London. The International Loyalty Awards...