SWARM taking mobile loyalty card market by storm

Cape Town-based SWARM Loyalty, a specialist developer of mobile loyalty card and customer marketing applications, has secured the backing of an IT venture capital consortium as part of a rapid expansion drive in the local hospitality market. Made up of experienced IT...

Professional lead generation boosts sales

In order to make sales, a business has to have qualified leads, and the best way to do this is thorough lead generation, or the process of establishing interest in products or services among a specific target market. Generating leads involves a process. There are ways...

Wakaberry launches WakaApp with SWARM

Wakaberry, the pioneering self-service, soft-serve frozen yoghurt bar franchise, has added a new dimension to its interactive culture by launching its popular loyalty card programme as a smartphone app. Created by Cape Town-based mobile loyalty specialist SWARM...

Strike lead generation gold with data mining

It is not news that the world these days is drowning in data. It permeates our lives in expected, and even some unexpected, ways. Every time you do something electronically, whether it is transacting with your credit card, watching television, sending an e-mail, or...

Microsoft debuts customer engagement upgrades

Microsoft on Tuesday unveiled new capabilities it will deliver later this calendar year with Microsoft Dynamics CRM 2016, the latest release of its customer engagement solution. The most comprehensive upgrade ever for Dynamics CRM includes advancements in...

Interactive Intelligence is Ovum market leader

Interactive Intelligence Group, a global provider of software and cloud services for customer engagement, unified communications and collaboration, has been named a Leader in the Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Centre Solution 2015-16...