Marketing to millennials

The Millennial Generation – people born between roughly 1980 and the early 2000s – have entered the workforce and started to exert their buying power in the marketplace. They’re as different from the rebellious and individualistic Generation X as the Xers were from...

Manufacturers must use lead generation

Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them. This is particularly true for the manufacturing sector, which is more sales dominant and less marketing oriented. While you...

Businesses must grow customer centricity

While the past decade has been known for its technology-evolution and increased pace of business, it has not quite achieved its focus and success in terms of customer centricity. Quinton Pienaar, CEO of Agilitude, Africa’s first Salesforce.com reseller, says that this...

Mobility, cloud security solutions needed

Trends such as mobility, BYOD and cloud have completely revolutionised the way we do business, by giving users access to the information they need anytime and from anywhere. Unfortunately, as much as businesses have gained from these trends, so have they been put at...

Barclay & Clegg stores use Sage CRM

Sales and distribution of a wide range of lingerie and swimwear imported from France, Germany, Austria, Italy, England and the USA is being managed through a Sage CRM software solution implemented by business software specialist Lorge for five Barclay & Clegg...

The 2014 South African Service Awards

Is customer service your number one business driver? Then you deserve to be recognised by your customers and competitors for your customer service excellence. Get nominated into the 2015 South African Service Awards – the only customer-driven national service awards...