Data can help businesses build brand loyalty

Trust was traditionally associated with an emotion or a feeling, but individuals and businesses are increasingly putting their trust in technology. This has in part been facilitated by internet banking, mobile applications and even the technology features in...

Repurpose and retrain your workforce after the pandemic

The global pandemic has brought increasingly difficult financial decisions into focus for many organisations. By Rob Bothma, strategic business solutions engineer at Oracle Realigning, stretching and strategically redeploying human resources has become increasingly...

Mobile apps: the future for business

The Amazon app has more than 700-million users across the globe, nearly five times more mobile customers than all its competitors combined. By Nick Durrant, CEO of Bluegrass Digital It’s unbeatable deals, app-only promotions, exclusive mobile product launches...

Beyond the pandemic with Silver Peak SD-WAN

Organisations will have to look at re-engaging with their customers and business prospects in an entirely new way in a post-Covid-19 economy. This will most likely force an assessment of business model design and delivery, in which the wide area network (WAN) will...

Brand advertising must acknowledge Covid-19

As the Covid-19 lockdown continues, consumers are forced to navigate an evolving reality and the range of emotions that it creates. By Heather Tluczek, MD of InSites Consulting South Africa Brands need to remain agile in their response to these new and constantly...