Artificial intelligence: evolution or existential threat?

While the rise of artificial intelligence (AI) was already underway, Covid-19 dramatically accelerated its use and adoption in workplaces globally. Whether AI proves to be a tool for human learning and advancement, promoting broader economic access and inclusion, or a...

Customer experience isn’t just about your existing customers

Most organisations are, by now, aware of the fact that customer experience (CX) is a crucial differentiator as much as price or product quality. By Andrew Bourne, regional manager: Africa at Zoho Corporation True to that perspective, 86% of customers who participated...

Has the pandemic turned your big data strategy on its head?

The power of big data and predictive analytics has captured the world’s imagination and added urgency to the rush towards data privacy for many years. By James Hickman, head of marketing, sales and solutions at Altron Karabina For instance, a decade ago a US...

Location central to customer intelligence

Knowing where your customers – or potential customers – live, work and shop is important. However, customer intelligence revolves around so much more than simply location. By Gary Allemann, MD of Master Data Management To truly understand a location and...

Insurers need to build an emotional relationship to keep customers

Traditionally, insurers don’t have the strongest track record when it comes to customer communication. Most people only interacted with their insurers when they were making a claim or looking to make adjustments to their policy. By Brent Haumann, MD of Striata...

Don’t rip your payroll out, augment it

It’s easy to assume that a legacy payroll platform isn’t capable of handling the demands of the modern workforce, particularly in the era of hybrid and gig working. Considering that 70% of executives recently interviewed by Deloitte said that they were...