Four trends shaping the UX design space
We’re all attracted to products and services that are easy to use, bring us enjoyment and improve our lives. We can’t explain why a product is well designed or why we like to use it – it just is and we just do. It’s a decision we make subconsciously without realising that a lot of thought and research went into the product – through a processes known as customer-centric design, says Reynhardt Uys, associate consultant, Customer Experience and User Experience, at BSG.