Big data is pointless without analytics

Talk of “big data” challenges is making a lot of noise. Data is growing at an almost unmanageable pace. In fact, data types and sources of all kinds – from enterprise resource planning or software, server logs and social media, and even unstructured data from voice...

Robust architecture key for big data

Architecture remains the fundamental issue at the core of realising the benefits of big data in organisations today – be they big or small enterprises, says Mervyn Mooi, director at Knowledge Integration Dynamics (KID).  A problem with big data is that it requires...

Analytics brings you closer to customers

Within any industry, understanding the needs of your customer is of the utmost importance, and in no industry is this more relevant than the retail sector, says David McWilliam, director at Cortell Corporate Performance Management. Catering to the needs and...

Data governance key for leveraging big data

Big data analytics is touted for its ability to help organisations in the financial services industry to improve their customer experience, manage risk, more accurately detect fraud, and deliver a host of other benefits, says Gary Allemann, MD at Master Data...

Socialytics enhances social media job role

With companies embracing digital to improve and differentiate their business, the power of social media in brand building and reputation management is increasingly being accepted, giving credence to emergence of a new job role: the social media managers. And now,...

Big data, big benefits

Most companies have heard about big data, and are vaguely aware of the benefits. Unfortunately, it remains a “nice idea” but one whose benefits are not well understood. Gerald Naidoo, CEO of Logikal Consulting, takes a look at some of the very real...