Data quality critical for CRM solutions

A new Data Quality in CRM whitepaper discusses how to leverage an integrated data quality capability to support successful customer relationship management (CRM) solutions help organisations to manage their interactions with customers, making them an essential tool in...

Get the most out of data analytics

We often hear talk of how analytics can help businesses and organisations extract valuable insight from their data, but that’s where the conversation ends, says Goran Dragosavac, analytical practitioner at SAS. How does it do this? And what should we do with the...

Big data analytics boosts security

Fraud costs organisations is costing organisations across all industries millions of rands. As the amount and sophistication of schemes to defraud businesses increases, many companies are turning to big data analytics to comb through vast volumes of data to reveal...

Big data is pointless without analytics

Talk of “big data” challenges is making a lot of noise. Data is growing at an almost unmanageable pace. In fact, data types and sources of all kinds – from enterprise resource planning or software, server logs and social media, and even unstructured data from voice...

Robust architecture key for big data

Architecture remains the fundamental issue at the core of realising the benefits of big data in organisations today – be they big or small enterprises, says Mervyn Mooi, director at Knowledge Integration Dynamics (KID).  A problem with big data is that it requires...

Analytics brings you closer to customers

Within any industry, understanding the needs of your customer is of the utmost importance, and in no industry is this more relevant than the retail sector, says David McWilliam, director at Cortell Corporate Performance Management. Catering to the needs and...