Dec 6, 2013
Organisations today are challenged by the need to understand their customers’ current and future requirements in a fast-paced and highly competitive environment, while still delivering goods and services in a profitable manner. Added to this is the need to continue to...
Nov 29, 2013
“Big data” has become the latest panacea for creating customer loyalty. “Big data” usually goes with other mysterious terms like “analysing telephony metadata”, “separating the signal from the noise”, and “we know the precise ARPU for our clients”, says Aki...
Nov 20, 2013
When it comes to corporate real estate (CRES) and property management, there is one all-important question that the property manager needs to answer – how much does it cost to run each building? This seemingly simple question is often difficult to answer, for a number...
Nov 19, 2013
Forrester Research first coined the phrase “big data process” in August 2011 to describe the shift from a fragmented, silo approach to business process management (BPM) to a more holistic approach that stitches all the pieces of a process together, across...
Nov 18, 2013
Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya. Speaking at a SAS Integrated Marketing Management forum hosted recently in Nairobi, SAS experts highlighted numerous ways...
Nov 4, 2013
When it comes to corporate real estate (CRES) and property management, there is one all-important question that the property manager needs to answer – how much does it cost to run each building? This seemingly simple question is often difficult to answer, for a number...
