Big data must be personalised, smart

Big data was one of the big things in 2013. This will probably be repeated this year, but the core focus will be on personalisation, according to experts in marketing, technology and research, said Johann Evans, Chief Technology Officer at unified data management...

A big brain is required for big data

Big data is not just a fad. Like new technology trends such as cloud computing it is going to have its place in the world – and in the technology arena. It is also going to have a major impact on companies – and the question is: just how are companies going to manage...

Searches expand to include geo-location

With the advent of modern search engines like Google, our expectations regarding easy access to information changed. “Search” became common practice for individuals in their personal capacities as well as for business use, and today the word “googling” has moved from...

Using predictive analytics to gain advantage

Organisations today are challenged by the need to understand their customers’ current and future requirements in a fast-paced and highly competitive environment, while still delivering goods and services in a profitable manner. Added to this is the need to continue to...

Big brother and big data

“Big data” has become the latest panacea for creating customer loyalty. “Big data” usually goes with other mysterious terms like “analysing telephony metadata”, “separating the signal from the noise”, and “we know the precise ARPU for our clients”, says Aki...

Manging real estate requires quality data

When it comes to corporate real estate (CRES) and property management, there is one all-important question that the property manager needs to answer – how much does it cost to run each building? This seemingly simple question is often difficult to answer, for a number...