Obtaining executive buy-in for data quality

In today’s information-driven business world, where business intelligence and the ability to accurately conduct predictive modelling and forecasting offers a significant competitive advantage, data quality has become a business imperative. After all, if analysis is...

Data insight offers a competitive advantage

In a business environment where prices and products are so alike, a company’s data and how it is used is one of the last remaining differentiators between mediocrity and excellence, says Dr Tracy Dunbar, director of BITanium Analytics.  In days gone by, business...

The three elements of workforce optimisation

Workforce optimisation (WFO) helps companies improve the efficiency and effectiveness of their customer interactions through solutions that capture interactions across all channels, analyse to reveal insights, and drive actions that impact business results and the...

Data-based decision-making

People can learn a surprising amount from animals, as Chester Liu, director of product sales enablement at QlikView, discovered recently on his first safari trip in South Africa.  Consider for example the collaborative relationship between the zebra and giraffe, and...

Big data is watching

Social media, expansion of the Internet and the ubiquity of computers has allowed companies to capture vast sets of data about their customers. Managed correctly, this data can allow companies to refine their marketing efforts and offer a greater degree of...