Big data and presidential campaigns

After President Obama was re-elected in 2012, it emerged that his campaign had successfully used big data analytics in ways no other political campaign had done before. The team of over 100 people started with the core data of the voters’ roll, modelled how they...

Prioritising big data key to future success

Within big data lies huge value, which organisations ignore at their peril, says Ayanda Dlamini, business development manager at LGR Telecommunications. Big data is raising a lot of questions within business, but it’s a phenomenon nobody can afford to ignore.  Within...

BI simplifies Foodcorp’s complexities

In its quest to be one of South Africa’s most innovative food businesses, Foodcorp, the country’s third largest food company, has well positioned itself as a leading manufacturer of great-tasting branded food products.  While distributing most of its products...

How vertical markets embrace big data

It’s recognised that big data not only exists but that it has great potential to disrupt well-established vertical markets. Google commented on the fact that every two days, users generate as much information as was created between the dawn of civilisation and 2003,...

The necessary art of data exploration

A critical first step frequently overlooked by project managers is understanding the data that sits in their hands. Companies today are investing heavily in tools and people in order to improve the quality of their reporting and to deliver more actionable intelligence...

Data is everywhere except where it should be

Data is everywhere; everywhere except where it should be. Moreover, with the rapid growth of data volumes across a myriad of sources, including social media, business systems, e-mail and mobile phones, organisations are increasingly losing grip over these primal...