Feb 19, 2020
Google has focused on evermore precise targeting of advertising for almost as long as it has existed, but the growing power and maturity of artificial intelligence (AI) is enabling it to take smart targeting to a whole new level. By Grant Lapping, MD of DataCore Media...
Feb 17, 2020
There are many business advantages of an effective reporting strategy. But, to realise them, they need to be measured. As part of this, attention must turn to the key elements required to make a project successful, writes Kate McFarlane, client partner at Decision Inc...
Feb 6, 2020
The retail sector has arguably been one of the most heavily affected by the global shift toward digital everything. By Gary Allemann, MD of Master Data Management The rise of e-commerce means customers are no longer visiting physical stores the way they did. They now...
Feb 4, 2020
Putting a monetary value on organisational data is a daunting task considering how integrated it has become to overall business success. By Kate McFarlane, client partner a, Decision Inc UK It is an invaluable asset that provides insight for a company to grow and...
Jan 31, 2020
Data is an intrinsic part of business processes and also a source of competitive differentiation thanks to the potential of data analytics. By Johan Scheepers, country head at Commvault Data has become a mission critical business asset, which means that organisations...
Jan 20, 2020
Data privacy and protection are likely to be high on the agenda for 2020 in the wake of Facebook-Cambridge Analytica and other data scandals. By Grant Lapping, MD of DataCore Media These controversies have prompted regulators and consumers alike to question how much...
