Data is at the heart of better marketing results

Some four years ago major analyst firms began predicting that by 2017 chief marketing officers (CMOs) would be spending increased capital on ICT. As we enter 2016, we can already see this forecast ringing true, and the major reason behind this investment is clear. The...

Five big data trends for 2016

With the New Year upon us, financial institutions and businesses will be looking to leverage big data analytics as one of the means to overcome the current tough economic conditions. Yudhvir Seetharam, head of analytics at FNB Business, says the use of big data has...

Desktop analytics set to soar in 2016

Desktop analytics is booming. This is according to Ebrahim Dinat, chief operating officer at South African contact centre solutions provider, Ocular Technologies. “So much so that it will be a game changer in 2016,” he adds. Saddletree Research estimates...

Why now for big data?

Thore Rabe, vice-president EMC Isilon EMEA, examines what needs to happen for big data to reach a tipping point. For the past five or so years there has been a considerable amount of hype around the ‘big data revolution’. However, as any vendor can tell...

What’s ahead for the BI industry in 2016?

As the saying goes, change is the only constant. In the BI technology space, that rings especially true. But even with technology ever changing and data users’ demands morphing, we learned that some factors of our industry have remained status quo. BI and...