Leveraging the value of big data
The hype around big data and the benefits it can deliver for business is currently a hot topic, particularly for marketing departments, where big data promises to deliver deeper customer insight, better business decision-making and improved return on marketing...Big data follows the BI evolution curve
Big data analysis in South Africa is early in its maturity levels, and has yet to evolve in much the same way as BI did 20 years ago.