Personalised messaging key for better CX

The customer service landscape is transforming, with businesses shifting from merely solving problems to delivering proactive, personalised customer experiences. This shift is driven by the personalisation revolution, where tailoring interactions to meet individual...
Empathy the game-changing skill in CX

Empathy the game-changing skill in CX

Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world. By Liezel Jonkheid, director and founder of the Consumer Psychology Lab Labelled a ‘soft skill’, it’s a complex trait to develop that requires...

App over-dependence counterproductive for CX

Trying to improve customer engagement and modernise processes using mobile apps is not always the right way to go – in fact, it might be argued that apps are the ‘lazy way’ to digitise business. This is according to Zahed Rassool, technical director at My Glass, a...
Simplify customer interactions for happier, more loyal customers

Simplify customer interactions for happier, more loyal customers

Simplifying customer interactions can lead to happier, more loyal customers, writes Kelvin Brown, customer operations executive at, Telviva. There is more choice than ever before, meaning customers are not forced to endure a customer experience (CX) that is...
Create customer-obsessed experiences in B2B

Create customer-obsessed experiences in B2B

The concept of customer experience (CX) has shifted from customer-centricity to customer obsession, making it much more comprehensive and immersive than ever before. Where customer-centricity sets its sights on understanding and meeting customer needs, customer...
CRM, cloud, data, AI, trust are reshaping African business

CRM, cloud, data, AI, trust are reshaping African business

Organisations across industries and sectors have prioritised and are fast-tracking digital transformation all through the African continent by leveraging emerging technologies to not only ensure continuity and resiliency, but to also encourage innovation and growth....