Could AI finally turn CRM data into gold?

It’s everywhere. Workflows, data entry, personalisation, forecasts, lead generation, analytics, and customer journeys. It has the ability, says Infosys, to automate and orchestrate tasks while delivering ‘timely moments of truth’. The AI Business Value Radar report...

Smarter CX starts with a smarter knowledge base

AI is a powerful tool for customer experience solutions, and the results it can achieve relatively quickly are worth serious attention from any business interested in staying competitive. By Bruce von Maltitz, CEO of 1Stream The flipside to this is that the incredible...

Agentic AI will redefine the work we do

There’s no doubt that Agentic AI will transform contact centres, writes Kevin McGachy, head of AI solutions at Sabio Group. What’s less clear – and rarely acknowledged head-on – is how much of that transformation will impact the size, shape, and role of the human...

CRM security should be a blueprint, not a plugin

Security concerns are changing the way companies approach their customer relationship management (CRM) platforms. By Eldon Bothma, sales executive, and Hayley Blane, Dynamics 365 CE product owner and solution architect, at Braintree The assumptions of a decade ago,...

CRM security: Blueprint, not plugin. By design, not by default

Security concerns are changing the way companies approach their customer relationship management (CRM) platforms. The assumptions of a decade ago, where protection was bolted on post-implementation or wedged into existing workflows, are no longer sustainable. Eldon...

Conversation breaks through the app noise

With over 250 000 new mobile apps launched annually across Apple and Google’s app stores, and businesses continuing to push customers to download apps for single-use transactions, the reality of “app fatigue” is pushing customers further away, drowning sales...