The amnesia effect: stop treating customers like strangers

We live in an era of personalisation, where businesses seek to provide the best possible customer experience (CX) precisely because consumers have more options than ever before. Yet, many businesses are suffering from operational amnesia without even knowing it,...
Chat commerce starts with service, not sales

Chat commerce starts with service, not sales

Businesses are no longer asking whether AI, chat, and conversational commerce will shape customer engagement. They are asking where to start. There is a lot of excitement around agentic AI, and understandably so, writes Richard Eberlein, Weaver executive for growth...

Technology is advancing. Customer experience is standing still

In the years since I founded the Consumer Psychology Lab, I have sat with hundreds of leadership teams who are genuinely frustrated. By Liezel Jonkheid, founder and director of Consumer Psychology Lab They have invested significantly in what they believe is ‘customer...

Your business is always talking to you. Are you listening?

Spend enough time around CEOs and founders, and a pattern emerges. By Thuto Motsie, CEO of Thamani No matter the industry, whether professional services, property, manufacturing or retail, the same question surfaces, often framed differently: “How are we really...
AI-driven personalisation is redefining CX

AI-driven personalisation is redefining CX

Despite record investment in digital campaigns, many South African brands are still pushing irrelevant messages that drive opt‑outs instead of engagement. By Lauren Potgieter, country manager at Infobip The gap between what customers expect and what many brands...

CX moves to the centre of business strategy

As markets remain competitive and customers grow less tolerant of friction, 2025 marked a clear shift in how organisations think about customer experience (CX) – particularly in business-to-business environments. According to Grant Phillips, Group CEO of e4, customer...