AI won’t fix a broken customer experience

South African businesses have embraced digital transformation at an unprecedented pace. Artificial intelligence, automation, and new technology platforms are being introduced with the promise of faster service, greater efficiency, and happier customers. Yet many...

Account management can’t be automated away

Automation promised efficiency, its delivered distance, writes Reshma Lutchman, head of sales at Euphoria Telecom. Name an industry and we’ll show you clients swimming in prepopulated emails, endless, unhelpful chatbot loops, and AI-generated follow-ups that feel like...

It may be easier to talk to AI about overdue credit accounts

A phone call regarding an overdue account is generally one of the most dreaded conversations a consumer can have. Even when a missed payment is merely an oversight, the interaction feels deeply personal and embarrassing. Yet, as South Africa grapples with an...