Account management can’t be automated away

Automation promised efficiency, its delivered distance, writes Reshma Lutchman, head of sales at Euphoria Telecom. Name an industry and we’ll show you clients swimming in prepopulated emails, endless, unhelpful chatbot loops, and AI-generated follow-ups that feel like...

It may be easier to talk to AI about overdue credit accounts

A phone call regarding an overdue account is generally one of the most dreaded conversations a consumer can have. Even when a missed payment is merely an oversight, the interaction feels deeply personal and embarrassing. Yet, as South Africa grapples with an...

The amnesia effect: stop treating customers like strangers

We live in an era of personalisation, where businesses seek to provide the best possible customer experience (CX) precisely because consumers have more options than ever before. Yet, many businesses are suffering from operational amnesia without even knowing it,...
Chat commerce starts with service, not sales

Chat commerce starts with service, not sales

Businesses are no longer asking whether AI, chat, and conversational commerce will shape customer engagement. They are asking where to start. There is a lot of excitement around agentic AI, and understandably so, writes Richard Eberlein, Weaver executive for growth...

Technology is advancing. Customer experience is standing still

In the years since I founded the Consumer Psychology Lab, I have sat with hundreds of leadership teams who are genuinely frustrated. By Liezel Jonkheid, founder and director of Consumer Psychology Lab They have invested significantly in what they believe is ‘customer...