What customers want when things go wrong

Even when your customers love you, your products, the services you offer, or your staff, at some point you may be faced with an unhappy, disappointed, or dissatisfied customer. By Liezel Jonkheid, director and founder of the Consumer Psychology Lab It could be a...

Lessons in customer-centricity

In the past, online shopping was primarily about convenience. But according to Wired, this accelerated by 77% just months into the pandemic, progressing innovation and adoption of digital commerce by half a decade. Shopping, working, and socialising online became...

Why are customers so emotional right now?

The emotional and psychological state of South Africans should not be underestimated when it comes to shaping your customer experience and service delivery, writes Liezel Jonkheid, director, and founder of the Consumer Psychology Lab. South African consumers are in a...

Why CRM projects still fail

While customer relationship management (CRM) solutions have been around for almost two decades, many implementations still fail to deliver the expected value while many new implementations fail from the start. By Chris Fourie, divisional director: enterprise at 4Sight...

Harmonised data the intelligent heart of customer engagement

Maintaining a durable and resilient business, and staying connected with customers is critical for companies navigating today’s economic headwinds. Linda Saunders, director: solution engineering at Salesforce South Africa You can’t know your customer if...

Exceptional customer service is critical

Think about the last good customer service experience you enjoyed. By Nadia Coetzer, head of support at PaySpace This experience might have been something simple, possibly even a moment you don’t recall immediately, such as a friendly receptionist, a casual chat...