Personalised, proficient customer service will safeguard jobs

No matter where you look, someone, somewhere is discussing artificial intelligence right now. As exciting as the technology is, it is understandable that workers around the world are worried. AI presents a very real threat to jobs, with PwC forecasting that 44% of...

Don’t try to separate analytics and intuition

While digitisation and automation create many opportunities for businesses to streamline tasks and deliver benefits of ease and convenience to customers, this doesn’t automatically translate to good customer service. By Professor Yudhvir Seetharam: head of...

Customer-centricity today: personal, relevant, always evolving

For years, the slogan “the customer is always right” has motivated businesses across the board to prioritise customer satisfaction as an operational imperative. And as consumers become savvier – largely thanks to digital tools that allow easy access...

Drive scalable growth through exceptional customer experience

Most businesses have a common goal of expansion. However, in this fiercely competitive business landscape, mere linear growth may no longer suffice. Instead, companies should strive for growth at scale to increase their revenues without a significant influx of...

WhatsApp for business opens CRM doors

By now it is widely accepted that a frictionless customer experience is crucial. By Rob Lith, chief commercial officer At Telviva Customers’ journeys with brands are vital, and no matter where you look or which insight report you read, customer experience (CX)...