Why are customers so emotional right now?

The emotional and psychological state of South Africans should not be underestimated when it comes to shaping your customer experience and service delivery, writes Liezel Jonkheid, director, and founder of the Consumer Psychology Lab. South African consumers are in a...

Why CRM projects still fail

While customer relationship management (CRM) solutions have been around for almost two decades, many implementations still fail to deliver the expected value while many new implementations fail from the start. By Chris Fourie, divisional director: enterprise at 4Sight...

Harmonised data the intelligent heart of customer engagement

Maintaining a durable and resilient business, and staying connected with customers is critical for companies navigating today’s economic headwinds. Linda Saunders, director: solution engineering at Salesforce South Africa You can’t know your customer if...

Exceptional customer service is critical

Think about the last good customer service experience you enjoyed. By Nadia Coetzer, head of support at PaySpace This experience might have been something simple, possibly even a moment you don’t recall immediately, such as a friendly receptionist, a casual chat...

Conversational AI helps to fight fraud while reducing customer friction

The risks of identity fraud remain as high as ever for consumers and banks alike. Global research from Experian shows that 58% of consumers have been a victim of online fraud or know someone who has been a victim, or both. By Brendan Van Staaden, managing executive of...

How telephony integration improves CRM performance

From improved team efficiency to greater sales success, an integrated telephony system can help boost your company’s success. However, choosing the right partner to oversee the integration process is essential to avoid frustrations and to ensure that...