How SMEs can keep their customers happy

Everyone hates bad customer service, but it’s amazing how many companies continue to get it wrong. Why do companies keep failing to meet customer expectations, even while putting so much effort into getting it right? Nadine Martin, head of business operations at...

Embrace UCX to improve customer engagement

Modern consumers have become accustomed to communicating with brands over their preferred communication channels, whether this is chat, voice or other virtual experiences, meaning that offering a Unified Customer Experience (UCX) is key for businesses to build...

Email still tops in lead generation and sales

With the rate (and ingenuity) with which technology and communication is constantly evolving, you’d be forgiven for thinking that social media, robo-calling, and chat bots would dethrone email, but think again. By David Lichtenstein, co-founder and CEO of...

Essentials for a winning customer experience strategy in 2023

Once a major differentiator between companies, customer experience is now essentially a matter of survival. By Dori-Jo Bonner, digital engagement strategist atTilte Aside from the fact that almost 90% of organisations now claim to compete primarily on customer...

Beyond digitisation: cornerstones of excellent customer experience

One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers, engage meaningfully with them, and offer them the type of positive experience that keeps them coming back for...

How to improve the client service experience

Successful service-centric businesses have perfected the art of retaining clients. Arnoux Maré, co-owner of MJL Communications and CEO of Innovative Solutions Group (ISG) Crucially, a consistent client base is key to ensuring that companies have a stable, continuous...