30 years later, SMS remains a force to be reckoned with,

Despite the rise of advanced and hi-tech communication platforms in recent years, SMS usage for business communication is at an all-time high and the platform is expected to remain entrenched in this space for many years to come. By Marthinus Jansen van Vuuren,...

Modern businesses deliver exceptional CX across multiple touch points

The events over the past two years have seen a shift in how brands and consumers interact and engage with each other, with rapid growth in e-commerce necessitating the need for underlying digital transformation within organisations. By Heath Turner, digital platforms...

How to talk to customers who are on a budget

You don’t have to be an economist to notice that inflation is biting at the moment. In fact, you’ve probably felt it yourself, noticing how, every month, a little more of your salary goes into things like food and fuel. By Ross Sibbald, commercial director...

Put a stop to bad business interactions

Businesses of all sizes can agree that customers no longer buy just a product or service. More than ever, the modern customer journey reflects the need for and investment in a positive experience. By James Bayhack, director for sub-Saharan Africa at CM.com...

Customer convenience is now king

More of us are heading online for almost every aspect of our daily lives, including when it comes to taking a well-deserved holiday. From buying travel necessities and banking to booking flights or accommodation, our interactions are becoming increasingly digital. By...

When customers need a digital advisor, not a digital assistant

For some companies, selling and servicing their products digitally is relatively simple. You upload your products into an online store and ensure the buying and delivery process is slick and seamless. By Ryan Falkenberg, co-CEO of Clevva To help answer basic product...