How to turn your most disengaged customer into a loyal advocate

We live in a time when it’s more difficult than ever to hold a customer’s attention. At any given time, after all, most people have a world of information and entertainment at their fingertips. By Brent Haumann, MD of Tilte Your organisation’s...

Great customer experience is a matter of survival

Inflation is on almost everyone’s mind right now. Around the globe, the supply chain issues caused by the Covid-19 pandemic have been compounded by the war in Ukraine and tight labour markets in some countries. By Andrew Bourne, regional manager of Zoho South...

Is your CX ready for the Black Friday test?

As a business owner, your ultimate aim is to increase revenue. You want to gain more customers. You also want those customers to return and give you repeat business. All of this is possible when the customer experience sits at the foundation of your operational...

Can we deliver effective CX in the era of remote work?

In the past few years, the world has undergone a significant change, as dealing with the challenges of the pandemic has led to a proliferation of remote and hybrid working models. More pertinently, these models are clearly here to stay, benefiting as they do both...

Build credibility by meeting customers at their pain points

Every business is founded to solve a customer problem, and the vast majority of products and services are designed to alleviate a specific customer pain point. But it is still important to let each customer know how their specific problems are being solved. One of the...

Ensure data protection is part of the customer experience

The rapid introduction of global and local data protection regulations over the past five years has narrowed the chasm between privacy and information security. By Imraan Kharwa, data protection officer at Infobip Where these were historically seen as discrete...