Jan 26, 2023
One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers, engage meaningfully with them, and offer them the type of positive experience that keeps them coming back for...
Jan 26, 2023
Successful service-centric businesses have perfected the art of retaining clients. Arnoux Maré, co-owner of MJL Communications and CEO of Innovative Solutions Group (ISG) Crucially, a consistent client base is key to ensuring that companies have a stable, continuous...
Jan 24, 2023
Despite the rise of advanced and hi-tech communication platforms in recent years, SMS usage for business communication is at an all-time high and the platform is expected to remain entrenched in this space for many years to come. By Marthinus Jansen van Vuuren,...
Jan 20, 2023
The events over the past two years have seen a shift in how brands and consumers interact and engage with each other, with rapid growth in e-commerce necessitating the need for underlying digital transformation within organisations. By Heath Turner, digital platforms...
Jan 12, 2023
You don’t have to be an economist to notice that inflation is biting at the moment. In fact, you’ve probably felt it yourself, noticing how, every month, a little more of your salary goes into things like food and fuel. By Ross Sibbald, commercial director...
Jan 10, 2023
Businesses of all sizes can agree that customers no longer buy just a product or service. More than ever, the modern customer journey reflects the need for and investment in a positive experience. By James Bayhack, director for sub-Saharan Africa at CM.com...
