Nov 4, 2022
The rapid introduction of global and local data protection regulations over the past five years has narrowed the chasm between privacy and information security. By Imraan Kharwa, data protection officer at Infobip Where these were historically seen as discrete...
Nov 1, 2022
It’s no secret that we live in a time of unprecedented technological acceleration. Nowhere is that more true than in the customer experience space. Things that seemed totally implausible a decade ago are now commonplace and almost taken for granted. By Brent Haumann,...
Oct 27, 2022
For many businesses, customer experience (CX), which is directly linked to customer satisfaction, has become a top priority. By James Bayhack, director for sub-Saharan Africa at CM.com A Salesforce report from 2020 found that 91% of customers claimed to be more likely...
Oct 24, 2022
In today’s connected world, those companies capable of creating a unique experience for their customers and exceeding their expectations, are the ones that differentiate themselves and set the bar for their competitors to follow. By David Steyn, business...
Oct 17, 2022
The McKinsey 2020 Digital Payments Consumer Survey found that digital payments continue to grow in adoption and relevance. Smart solutions that offer accessible and easy digital transactions are increasingly becoming essential to consumer stickiness and engagement....
Sep 22, 2022
If you work in marketing, or your business has a marketing function, you will have heard about personalisation – marketing material or content that meets the customer’s particular need or preference. By James Bayhack, sub-Saharan Africa director at CM.com...
