As technology accelerates so do customer expectations

It’s no secret that we live in a time of unprecedented technological acceleration. Nowhere is that more true than in the customer experience space. Things that seemed totally implausible a decade ago are now commonplace and almost taken for granted. By Brent Haumann,...

Online self-service options can increase customer satisfaction

For many businesses, customer experience (CX), which is directly linked to customer satisfaction, has become a top priority. By James Bayhack, director for sub-Saharan Africa at CM.com A Salesforce report from 2020 found that 91% of customers claimed to be more likely...

Get ahead with differentiated customer experience

In today’s connected world, those companies capable of creating a unique experience for their customers and exceeding their expectations, are the ones that differentiate themselves and set the bar for their competitors to follow. By David Steyn, business...

For payments, security is an ongoing priority

The McKinsey 2020 Digital Payments Consumer Survey found that digital payments continue to grow in adoption and relevance. Smart solutions that offer accessible and easy digital transactions are increasingly becoming essential to consumer stickiness and engagement....

The benefits of hyper-personalisation

If you work in marketing, or your business has a marketing function, you will have heard about personalisation – marketing material or content that meets the customer’s particular need or preference. By James Bayhack, sub-Saharan Africa director at CM.com...

Why the service desk must transform

The modern service desk has to evolve alongside its customers, offering agility and flexibility and ensuring that outsourced services deliver what they promise, says Aaron Thornton, chief service officer at Turrito Networks. Imagine owning a digitally transformed...