Jul 13, 2022
Over the past couple of years, many organisations have been almost singular in their approach to achieving digital transformation. At first, plans were accelerated out of necessity thanks to Covid-19. But even as restrictions eased and the world opened back up, many...
Jul 13, 2022
In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents...
Jul 10, 2022
Segmenting target markets by generational cohorts can enable marketers to leverage each generation’s inherent traits and buying behaviour. Currently, all eyes are on Generation Z – individuals born between 1997 and 2012 – the next generation of consumers, who like...
Jul 7, 2022
Driven by the engine of the fourth industrial revolution (4IR), digitisation was already gaining significant traction before the onset of the Covid-19 pandemic. However, it accelerated faster in two years than it had in almost a decade. By Leon Jacobs, CIO of RCS The...
Jul 7, 2022
Over the past decade or so, technology has fundamentally changed the reality of being a creator. By Erki Koldits, CEO of PopSpot On the positive side, the barriers to entry have been dramatically lowered. Musicians, singers, and rappers can, for example, produce...
Jun 24, 2022
The simplistic way of looking at service software is that it is a solution designed to bring about interaction between customers and customer service. Heman Kassan, chief commercial officer of Technodyn But in today’s digitally transformed world, it plays a much...
