Aug 18, 2022
Africa is one of the fastest-growing economies and consumer markets in the world, presenting exciting opportunities for expansion. The increasing wealth across the continent as well as the rapid spread of access to the Internet and mobile phones, is promising. CG...
Jul 27, 2022
The customer of today has a number of concerns. Trust, values, and integrity issues are of the utmost significance in a world that is always evolving. But how does this affect the way they interact with your company? By Zuko Mdwaba, area vice-president at Salesforce...
Jul 13, 2022
Over the past couple of years, many organisations have been almost singular in their approach to achieving digital transformation. At first, plans were accelerated out of necessity thanks to Covid-19. But even as restrictions eased and the world opened back up, many...
Jul 13, 2022
In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents...
Jul 10, 2022
Segmenting target markets by generational cohorts can enable marketers to leverage each generation’s inherent traits and buying behaviour. Currently, all eyes are on Generation Z – individuals born between 1997 and 2012 – the next generation of consumers, who like...
Jul 7, 2022
Driven by the engine of the fourth industrial revolution (4IR), digitisation was already gaining significant traction before the onset of the Covid-19 pandemic. However, it accelerated faster in two years than it had in almost a decade. By Leon Jacobs, CIO of RCS The...
