Jun 22, 2022
Most organisations today understand that customer experience is vital to both their survival and growth. By Greg Gatherer, account manager at Liferay Africa They probably would’ve read that research has shown that customers are willing to pay more for a great...
Jun 21, 2022
The customer experience has become a central component of driving sales, and also a point of competitive differentiation in a world where products themselves have become more universally available. By Andrew Dawson, MD of MACmobile However, there are many customers...
Jun 3, 2022
Email customer service is something of a misnomer. We all know too well the pain of mailing a company, getting an automated message with all the heart of a cast iron block, saying “Thank you for getting in touch. We will get back to you in 48 hours”. Ryan...
Jun 1, 2022
Even though customer experience and customer service are inextricably linked, some differences see them operating separately as well. By Leigh Whiting, experience design lead at Decision Inc The former entails the entire journey from initial discovery to after the...
May 31, 2022
The past couple of years brought massive changes to almost every sphere of industry, including manufacturing. In the face of a global pandemic and its attendant lockdowns, digital transformation was accelerated and only became more important amidst disruptions to...
May 30, 2022
Companies are quickly catching on to the importance of chat commerce in their channel strategies – but far too many are not paying attention to user experience (UX). A poor user experience will not only frustrate customers but can stop them from ever engaging...
