What we got wrong about customer loyalty

Earning a customer’s loyalty is critical to business success. It is often far easier (and more cost-effective) to retain existing customers than it is to find new ones, but how exactly do you keep them coming back for more? By James Bayhack , director:...

CX trends you need to be aware of this year

It’s no secret that customer experience (CX) is a major point of differentiation between organisations. By Prashanth Krishnaswami, head of CX market strategy and thought leadership at Zoho “One in three consumers (32%) say they will walk away from a brand...

Modernise CRM to improve the customer experience

CRM has evolved immensely from being a customer register to a dynamic customer experience management system. It is no longer just a sales tool, it’s a pillar of the customer experience (CX) and an ecosystem that comprises the entire customer lifecycle. By Nick...