Apr 21, 2022
Most organisations are, by now, aware of the fact that customer experience (CX) is a crucial differentiator as much as price or product quality. By Andrew Bourne, regional manager: Africa at Zoho Corporation True to that perspective, 86% of customers who participated...
Apr 21, 2022
Traditionally, insurers don’t have the strongest track record when it comes to customer communication. Most people only interacted with their insurers when they were making a claim or looking to make adjustments to their policy. By Brent Haumann, MD of Striata...
Apr 19, 2022
Customer journey management (CJM) can help business owners boost customer satisfaction, increase sales and revenues. This is a method of optimising the online and in-store customer experience, often referred to as experience optimisation or journey mapping. By...
Apr 1, 2022
To stop losing customers and to succeed in an increasingly competitive B2B buying environment, ecommerce businesses need to focus on providing their customers with the right information that is specifically designed to enable them to buy. Today, sellers have far fewer...
Mar 14, 2022
South African companies are inherently innovative and many local brands are keen to engage with new technologies to better serve their customers. Mobile communications and chat commerce specialist, Clickatell, looks at the rapid growth of chat commerce in South Africa...
Mar 3, 2022
Earning a customer’s loyalty is critical to business success. It is often far easier (and more cost-effective) to retain existing customers than it is to find new ones, but how exactly do you keep them coming back for more? By James Bayhack , director:...
