Modernise CRM to improve the customer experience

CRM has evolved immensely from being a customer register to a dynamic customer experience management system. It is no longer just a sales tool, it’s a pillar of the customer experience (CX) and an ecosystem that comprises the entire customer lifecycle. By Nick...

Customer self-service is the next great digital divide

The drive to deliver excellent customer experiences consistently across multiple channels was a massive trend in 2021. This is going to continue this year. By Ryan Falkenberg, CEO of CLEVVA Solutions Covid has forced people to use digital and self-service channels....

Seamless communication is key to CX

Today, most companies know that a great customer experience (CX) is their best hope of standing out from their competitors. By Brent Haumann, MD of Striata Many are also aware of the fact that communication is key to building those experiences. After all, so much of...

Ensure ERP success by understanding the journey

Successful ERP implementation can result in multiple benefits for manufacturers and distributors, writes JP van Loggerenberg, chief technology officer at Syspro. In fact, statistics show that the top reasons to implement an ERP solution are to increase efficiencies...

Salespeople in SA warned success metrics have changed

Salespeople in South Africa have dealt with unprecedented disruptions, new ways of working, changing customer expectations, and more. But in a landscape shrouded by uncertainty and doubt, they’ve persevered through it all. By Robin Fisher, senior area...