Jan 11, 2022
Most organisations today understand the importance of giving their customers the best possible experience. By Greg Gatherer, account manager at Liferay Africa They also understand that a large part of doing so means reaching them with the right message, at the right...
Dec 22, 2021
Clickatell and Chat Commerce collaborated with senior executives across the CPaaS, CCaaS, and Digital Commerce industries to predict the stand-out trends for 2022. The responses point to the consolidation of all three sectors into a single new sector called Chat...
Dec 15, 2021
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, writes Wynand Smit, CEO of Inovo.The Salesforce State of the Connected Customer report asked 12 000 customers from around the world precisely what their expectations...
Dec 8, 2021
The successful businesses of the future recognise that adaptability should not end with the innovations rolled out during the pandemic. By Robin Fisher, senior area vice-president of Salesforce Emerging Markets Across all industries we’re seeing the need for...
Nov 22, 2021
Many business and technology leaders name personalisation as a top commerce technology investment priority. However, they lack the sufficient tech needed to deeply tailor experiences across channels. By Nick Durrant, CEO of Bluegrass Digital They are experiencing...
Nov 12, 2021
February 2022 marks the date that WhatsApp for Business will be changing its pricing from the current notification-based model to a conversation-based model. This new way of costing conversations puts the customer at the centre of every engagement and can be used by...
