Is chat commerce the future of customer engagement?

Simply defined, chat commerce enables consumers to make purchases, engage a service or get support, via their mobile phones, using the chat app of their choice. The global pandemic and the need for business to digitise even faster than anticipated has seen consumers...

Every customer-centric service leader in SA should use these KPIs

For customer-centric service leaders in South Africa, key performance indicators (KPIs) play a key role in maintaining excellent customer service. By Richard Chambers, area vice-president: Africa and MED at Salesforce Redefined KPIs have become a fundamental part of a...

Are you still connected to your customers in a digital world?

The way we communicate socially has changed, thanks to social media and mobile technology. For many, this has also translated to changes in the way we communicate professionally. By Sarthak Rohal, vice-president: IT services at AlphaCodes Digital has removed the...

How WhatsApp can enhance business communication

With a user base of more than 2,5-billion active subscribers across the globe, and a status as the leading person-to-person communication channel in most parts of the world, WhatsApp has revolutionised the way we communicate. By Orediretse Molebaloa, enterprise...