Why most companies get customer experience wrong

Every business knows (or should know) that in order to thrive in today’s competitive world, it has to provide a great customer experience. By Brent Haumann, MD of Striata Unfortunately, too many organisations only have a vague idea of what customer experience...

What is an omnichannel customer engagement hub and do I need it?

By now, most organisations know how important it is to engage with their customers on the right channel at the right time with the right information. But, when communication channels are owned and managed by different areas of the business, it’s hard to create a...

Why customer-centricity is essential to manufacturers

According to IDC, the manufacturing industry’s global ICT spend will reach $459-billion by 2022. To be successful, businesses must persuade customers that they provide something unique and superior to their competitors. A differentiated customer experience is...

Why do companies struggle with digital self service?

Digital self service should be a no-brainer for any organisation operating in today’s business environment. It is, after all, what customers want. By Ryan Falkenberg, co-CEO of Clevva Research shows that more than two-thirds of customers prefer self-service over...

Sidestep the embolism, deliver true customer service

Most companies have invested in some form of digital customer experience toolkit or technology solution to gain deeper understanding, improve processes, and streamline engagements. Most have looked at chatbots, analytics, and integration to translate customer...

Choose chat channels wisely or risk losing customers’ trust

Effective cross-generational communication with customers requires an excellent omnichannel strategy and chat is fast becoming the cornerstone for brands around the globe. But chat channels still carry a degree of security hesitancy that companies will need to...