Every customer-centric service leader in SA should use these KPIs

For customer-centric service leaders in South Africa, key performance indicators (KPIs) play a key role in maintaining excellent customer service. By Richard Chambers, area vice-president: Africa and MED at Salesforce Redefined KPIs have become a fundamental part of a...

Are you still connected to your customers in a digital world?

The way we communicate socially has changed, thanks to social media and mobile technology. For many, this has also translated to changes in the way we communicate professionally. By Sarthak Rohal, vice-president: IT services at AlphaCodes Digital has removed the...

How WhatsApp can enhance business communication

With a user base of more than 2,5-billion active subscribers across the globe, and a status as the leading person-to-person communication channel in most parts of the world, WhatsApp has revolutionised the way we communicate. By Orediretse Molebaloa, enterprise...

Why most companies get customer experience wrong

Every business knows (or should know) that in order to thrive in today’s competitive world, it has to provide a great customer experience. By Brent Haumann, MD of Striata Unfortunately, too many organisations only have a vague idea of what customer experience...

What is an omnichannel customer engagement hub and do I need it?

By now, most organisations know how important it is to engage with their customers on the right channel at the right time with the right information. But, when communication channels are owned and managed by different areas of the business, it’s hard to create a...

Why customer-centricity is essential to manufacturers

According to IDC, the manufacturing industry’s global ICT spend will reach $459-billion by 2022. To be successful, businesses must persuade customers that they provide something unique and superior to their competitors. A differentiated customer experience is...