Create distribution efficiency with a 360-degree view of the customer

Receiving customised recommendations and contents on-demand is the new norm, and that trend is prominent in the insurance industry too. By Greg Gatherer, account manager of Liferay Policyholders are demanding personalised services, but how can insurers equip their...

A single view of all comms channels crucial to grow the customer base

The business world has spoken about the need for unified communications platforms for more than a decade, and for good cause. In an era where instant gratification rules the roost, the absence of a single view of all communication results in organisations quite...

To build resilient customer relationships, invest in experience

In a post-pandemic world, every company must pivot to a digital-first customer engagement model to survive. As customer priorities and behaviours continue to evolve, so too will business’ relevance and capability to serve them. By: Robin Fisher, senior area...

IT skills impact customer experiences

The speed of technological change across industries is not slowing down. Even sectors that have been traditionally reluctant to embrace the full potential of digital transformation are transitioning in this direction. By Osama Al-Zoubi, chief technology officer of...

Companies win when the best security also means the best CX

For many organisations, reaching customers through various channels has been a key focus over the last few years – especially as consumers started embracing more and more digital channels. But in order to truly optimise a customer’s user journey,...

How to be a next-level service organisation

In today’s digitally-driven environment, being able to deliver on customer service that meets continually evolving end user expectations has become a key business priority. By Lionel Bisschoff, founder and CEO of Learning Machines In fact, companies that invest...