Nov 12, 2021
February 2022 marks the date that WhatsApp for Business will be changing its pricing from the current notification-based model to a conversation-based model. This new way of costing conversations puts the customer at the centre of every engagement and can be used by...
Nov 3, 2021
Even though the value proposition behind insurance has not fundamentally changed over hundreds of years, advancements in technology and the rapid digital transformation brought about by the Covid-19 pandemic have contributed to an increasingly sophisticated customer...
Oct 22, 2021
Latest figures released by the Direct Selling Association (DSA) of South Africa reflect that the country’s direct sellers, who are entrepreneurs in their own right, have collectively earned R2,1-billion during the year, 2020. This but must be seen against the...
Oct 4, 2021
Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected. Haydn Townsend, MD of Accenture Interactive in Africa Organisations must unify their people, processes, and technology around the...
Sep 22, 2021
Customer relationship management (CRM) is a massive industry. In fact, it’s the biggest software market in the world that continues to see steady growth. By Hyther Nizam, president: MEA at Zoho The global market is set to be worth $94,4-billion by 2027, up from...
Sep 21, 2021
Simply defined, chat commerce enables consumers to make purchases, engage a service or get support, via their mobile phones, using the chat app of their choice. The global pandemic and the need for business to digitise even faster than anticipated has seen consumers...
