Customers don’t want to talk to a human, help them help themselves

Counter to the tired comedy tropes about customers wishing they could “just speak to an actual human being”, most people would actually rather solve queries and problems themselves. By Ryan Falkenberg,co-CEO of Clevva In fact, research shows that more than...

Signs your customer communication is fractured

Communication is an important facet of our humanness. It’s how we learn new information, build relationships, and connect with one another. By Brent Haumann, MD of Striata, Africa Brands communicate with their customers for the same reasons, whether it be to...

Use location intelligence to understanding shifting customer behaviour

The Covid-19 pandemic was a major disruptor for the retail sector. Practically overnight, customer buying patterns and behaviours changed, and have continued to shift ever since. By Gary Allemann, MD of Master Data Management This had made it challenging to meet...

Why defining the problem is important in life and business

Charles Kettering, the legendary American inventor and head of research for GM, liked to say: ‘A problem well-stated is a problem half-solved’. By Minnaar Fourie, commercial director at King Price Insurance In fact, I’d go so far as to say that all...

How has 4IR changed customer service?

Alan Yates, customer excellence lead at Roche Diagnostics, discusses the current customer landscape in terms of providing products and services to resellers. COVID-19 lockdown escalated change; the most obvious of which is that digital meeting spaces have made access...

South Africans show their love for rewards programmes

These days, South Africans can earn rewards for spending on just about anything – from buying plants at the nursery to getting beauty treatments or having tyres replaced. By Fay-Elizabeth Foster, executive head: loyalty and rewards at Standard Bank South Africa...