How has 4IR changed customer service?

Alan Yates, customer excellence lead at Roche Diagnostics, discusses the current customer landscape in terms of providing products and services to resellers. COVID-19 lockdown escalated change; the most obvious of which is that digital meeting spaces have made access...

South Africans show their love for rewards programmes

These days, South Africans can earn rewards for spending on just about anything – from buying plants at the nursery to getting beauty treatments or having tyres replaced. By Fay-Elizabeth Foster, executive head: loyalty and rewards at Standard Bank South Africa...

Telcos use holistic data to create customer intimacy

Telco organisations understand better than most that their business is only as good as the last positive interaction experienced by a customer. It is a business mantra by which they live and breathe and one that is shaped by a holistic approach to data management that...

Technologies that should be part of your future CCM strategy

Customer expectations are evolving faster today than ever before. By Brent Haumann, MD of Striata That’s hardly surprising. In an always-on world where people have devices with them all the time, they’re exposed to great digital experiences on a daily...

A successful omnichannel strategy should be customer obsessed

The consumer industry is in a state of constant disruption. Along with advances in technology, more informed and sceptical consumers are holding business to higher standards. According to Reynhardt Uys, chief experience officer of the Immersion Group, an...